SCHĪR
Embrace the Wild
Apparel now · Drinks coming · One ethos
First for drops, launches, and what comes next. No spam. Ever.
Embrace the Wild
Apparel now · Drinks coming · One ethos
First for drops, launches, and what comes next. No spam. Ever.
This name was not chosen from a shortlist. It was found — layer by layer — across languages and centuries.
Bright. Clear. Pure. The water before the city got to it. The mountain stream at first light.
Sire. Sovereign. A title earned by bearing, not by birth. The one who leads not because they were told to.
Poet. One who feels deeply. One who perceives what others walk past.
Protector. Guardian. Carried by families who stood at the edge of something worth keeping.
We didn't invent this word. We found it. And it found us.
Anyone doing something they love — and wanting to feel their best while they do it. The thing doesn't have to be a marathon.
Three days on your feet. Looks cool in your hand. Doesn't taste like a hospital.
Up at 7. On the mountain all day. The can looks exactly right on a lodge table.
Tailgate, stadium, watch party. Not Gatorade. Something you're proud to be seen with.
Ten miles on a Saturday with friends. You want to feel good doing it. Full stop.
Present without the round. A can that belongs next to a beer without needing to explain itself.
Three to four times a week. Not a competitor. Just someone who wants to recover well.
More styles and colorways on Fourthwall
View Full StoreNobody made the drink for that moment. The one that looks right in your hand, tastes like something worth choosing, and actually does something useful for your body.
The "clean" alternatives don't solve it either — powder you have to mix, tablets that taste like chalk, sachets that belong in a gym bag, not a cooler. That drink is what we're building. It's coming Fall 2026.
SCHĪR is sparkling, ready-to-drink, and built on a clinical-grade electrolyte blend. Real sodium from sea salt. Real potassium citrate. Real magnesium glycinate. Nothing artificial. Nothing filler.
Most electrolyte drinks contain less sodium than a saltine cracker. SCHĪR gives you what your body actually needs after a hard run, a long hike, or a rough morning.
The middle ground that didn't exist.
Most drinks are built to taste good in the store. Ours is built to actually work. Here's what's inside.
Finally something that looks right in my hand at a festival and doesn't taste like a science experiment.
— Early Taster, Denver COThe apparel is legitimately beautiful. Wearing the Elderberry tee feels like carrying a story, not just a brand.
— Beta Customer, Portland OR350mg sodium and zero sugar is exactly what I've been asking for after long trail runs. This fills a real gap.
— Trail Runner, Boulder COJoin 1,200+ people on the early access list
The apparel is ready. The drink is in development — we're not rushing it.
Be first when it's ready.
First in line · Launch pricing · No spam. Ever.
